The brief states we have been approach by a charity called PARADOX that wants to raise awareness of environmentally friendly ways of using technology, targeting young people from 15 – 24.
Their market research has shown that the public responses well to cross-platform camaigns and also favorably to the brand-name “PARADOX”
The client is keen to have a clear, common visual motif for the campaign, but is flexible enough to be incorporated into a variety of final designs for letterheads, websites, packaging, posters, TV adverts and other promotional materials.
For this brief, one has design two logos focusing on nature and technology working together.
First Logo Idea:
Paradox Logo
This logo represents the simplistic nature of an iconic image, for example Apple, their logo is clean, sharp and direct.
The colours used in this image are vibrant and rustic, with a thin black font which gives a sense of feeling simplicity and class, which I believe will attract the 15-24 target market group.
Paradox Television
The idea of this logo could be used in industry, in the way of getting old disused televisions and recycling them to make new one to sale to the public but using the Paradox logo as a brand image on the televisions.
Second Logo Idea:
This logo is a development of the logo above
Paradox Logo Developed
This developed Paradox logo shows nature and technology co-existing, by taking the maple leaf image from the pervious Paradox logo above and running multiple maple leafs through the technologic style font title Paradox, with a colour gradient fading one colour into another, giving a sense of movement within the logo. The logo emphasises a clean, crisp title, with a silt wild nature feel, delivered by the maple leafs.
Paradox Mobile Wallpaper
This logo can be used for good advertising purposes, for example wallpapers on mobile phones, for instance the iPhone as shown on the left here.
This could be developed further by designing a mobile theme for the iPhone or design an App game created by Paradox to raise the awareness of the recycling.
Going back to the mobile theme, one could develop a theme where it shows this logo yet having the option of choosing a few different variations of colours within the logo for the user liking and produce it for different mobile devices to target a big market in the mobile industry.
As a result of this advertising the charity could look into ways of requiring old mobile phones and recycle them to make new environmentally friendly phones to sell and printing the logo some where on the phone, so that people know that this phone was recycled.
The gradient technique used in this logo gave me inspiration to develop the logo colour further and came up with the ideas of changing of the seasons, that could be used for letterheads. So when we enter a new season in the year, Paradox would change the brand colour on the logo to keep with the season of the year, for example:
- Spring – light green fading into light blue = emphasising new leaves
- Summer – light blue fading into dark blue = emphasising summer sky
- Autumn – yellows fading into reds = emphasising leaves falling
- Winter – dark whites fading into grey = emphasising snow
Spring Theme Paradox
Summer Theme Paradox
Autumn Theme Paradox
Winter Theme Paradox
